If Channel 4 was a city we think it would be Sheffield.
We take risks. We do things differently. We have heart, spirit and voice. We’re not like anywhere else. And we’re fiercely proud of it. This is Sheffield. And this is why Sheffield is a great fit for Channel 4.
We believe Sheffield and Channel 4 can, together, stimulate whole new industries that make an impact way beyond the location of an HQ (of course our location does make it ideal for working with independent producers across the country).
We already have a thriving creative and digital sector producing world class games, films, TV and online technology. We are creating a new National Screen Institute, which brings together the biggest names in the industry to develop new talent and new technologies that will shape the way people create and consume content in the future.
Channel 4 in Sheffield would be good for the city, for the broadcaster, for the country; for indies and above all, for viewers.
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